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Page 63 - HAND EMBROIDERY ARTISAN_TT
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    Fig 1                                                Fig 3

                                                                      4  Washerman: Washes the fabric. And irons it after
                                                                        washing, than ironed fabric is send to the broker.
                2  Master Artisan / Contractor / Middleman (Naqaash)    (Fig 4)
                   (Fig 2)
                                                                       Fig 4
                   One who block prints the fabric, than the printed shawl
                   is sent to artisan
                   •  Role: Acts as a link between the artisan and the
                      weaver
                   •  Duties
                      -  Provides  raw  materials  (pashmina,  silk,
                         threads)
                      -  Distributes designs and takes finished goods
                         from artisans
                      -  Pays artisans per piece or based on design
                         intricacy
                   •  Sells to: Wholesalers or exporters.
                  Fig 2

                                                                      5  Wholesaler
                3  Cooperative Societies (in some cases) (Fig 3)
                                                                        •  Role: Purchases products in bulk from contractors
                   Artisan:      person  who  makes  things  skillfully,   or cooperatives.
                   especially with his/her hands. One who embroider
                   the shawl. Than the shawl is send to washerman for   •  Adds value
                   washing                                                 -  Grading, labeling, packing
                   •  Alternative path: Some artisans are part of          -  Sometimes adds branding
                      cooperatives or self-help groups.
                                                                        •  Sells to: Exporters, retailers, or online platforms.
                   •  Benefits
                                                                      6  Broker: A broker is a person or entity that arranges
                      -  Better wages                                   transactions between a buyer and a seller. This may

                      -  Collective bargaining power                    be done for a commission when the deal is executed.
                                                                        A broker who also acts as a seller or as a buyer
                      -  Training and quality control                   becomes a principal party to the deal.
                                   H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58              53

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