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    7  Exporter / Retailer (Fig 5)                          •  Is it made in Kashmir or elsewhere?
              •  Exporter: Sends the Sozni products to foreign     •  Does it have a GI tag (Geographical Indication)?
                markets.
                                                                   •  Can you show a certificate of authenticity?
              •  Retailer: Sells through physical stores (boutiques,   2  Material and fabric
                craft emporiums) or online (Amazon, FabIndia,
                Jaypore, etc.).                                    •  What is the base material — Pashmina, wool, silk,
                                                                      or cotton?
              •  Adds markup: 2–5x the cost price
                                                                   •  Is the pashmina pure or blended?
           8  Dealer: A person whose business is buying and selling
              things                                               •  Is this shawl made from hand-spun or machine-
                                                                      spun yarn?
            Fig 5
                                                                   •  How should I care/wash this fabric?
                                                                3  Embroidery details
                                                                   •  Is the embroidery done by hand or machine?
                                                                   •  How many days/months did it take to make this
                                                                      shawl?
                                                                   •  What kind of Sozni stitches or motifs are used
                                                                      (e.g., Chinar, Jaal, Buta)?
                                                                   •  Is the embroidery done on one side or both sides?
                                                                4  Artisan information
                                                                   •  Who  made  this  shawl?  Is  the  artisan’s  name
                                                                      known?
                                                                   •  Is the artisan part of a cooperative or self-help
                                                                      group?

                                                                   •  Does any portion of the price go directly to the
                                                                      artisan?
                                                                5  Design and uniqueness
                                                                   •  Is this shawl one of a kind, or is it mass-produced?

                                                                   •  Are the designs traditional or contemporary?
           9  Customer (Domestic or International) (Fig 6)
                                                                   •  Are there customizable options?
              •  Buys from: Retail shops, exhibitions, websites,
                or directly from artisan fairs.                 6  Price and value
              •  Pays for:                                         •  Why does this shawl cost this much?
                -  Craftsmanship                                   •  How is the price determined based on material,
                                                                      design, or artisan labor?
                -  Brand name
                                                                   •  Are  there  cheaper  alternatives  with  similar
                -  Packaging and marketing                            designs?
            Fig 6                                               7  Sustainability and ethical production
                                                                   •  Is this product made using eco-friendly dyes or
                                                                      processes?
                                                                   •  Do the artisans receive fair wages?
                                                                   •  Is your supply chain transparent?
                                                                8  After-sale support
                                                                   •  Do you offer returns or exchanges?

                                                                   •  Can I get certification or written care instructions?
           Customer questionnaire for Sozni Shawls                 •  Do you provide repair or re-embroidery services?
           1  Authenticity and Origin
              •  Is this a handmade Sozni shawl?

           54                H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58

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