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Page 67 - HAND EMBROIDERY ARTISAN_TT
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    Importance of preserving cultural heritage of a         •  Setting up training centres and craft schools.
                product                                               4  Government and NGO support
                1  Safeguards traditional knowledge: Protects           •  Financial and policy support for artisans and craft
                   centuries-old skills passed through generations (e.g.,   clusters.
                   hand embroidery, natural dyeing).
                                                                        •  Inclusion in schemes like Handloom Mark, Crafts
                2  Protects cultural identity: Keeps community             Village, and ODOP (One District One Product).
                   traditions, symbols, motifs, and stories alive.
                                                                      5  Integration into modern design
                3  Promotes social pride: Artisans gain pride and
                   recognition in their craft and heritage.             •  Collaborations with fashion designers to blend
                                                                           tradition with contemporary style.
                4  Ensures  sustainability:  Encourages  eco-friendly
                   and handmade practices over mass production.         •  Expands  markets  while  keeping  the  original
                                                                           technique and essence alive.
                Methods of preservation
                                                                      6  Cultural exhibitions and trade fairs
                1  Documentation and archiving
                                                                        •  Participation in national and international fairs to
                   •  Recording traditional techniques, patterns, tools,   showcase traditional products.
                      and stories.
                                                                        •  Enhances visibility and appreciation of heritage
                   •  Creating  digital  archives,  manuals,  and  video   crafts.
                      tutorials for future generations.
                                                                      7  Tourism and cultural promotion
                2  Geographical Indication (GI) tagging
                                                                        •  Promoting craft tourism where visitors can observe
                   •  Legally protects regional products from imitation.
                                                                           and learn traditional crafts.
                   •  Ensures authentic production and recognition of   •  Helps generate income and maintain interest in
                      the origin.
                                                                           heritage products.
                3  Artisan training and skill transmission
                   •  Encouraging intergenerational learning: Master
                      artisans training the youth.
                Dual sided shawl and dual sided work

                Objectives: At the end of this lesson you shall be able to
                •  explain dual sided shawl
                •  state the features of dual side shawl
                •  state the time and efforts used to complete the dual sided shawl
                •  estimate the value of dual sided shawl.
                What is Dual-Sided Sozni embroidery (Duwaluth)?       3  Used on
                Dual-sided Sozni means                                Almost  exclusively  on  high-end  Pashmina  shawls  or
                                                                      stoles.
                The embroidery is done in such a way that both sides of
                the fabric look identical same motif, same color, same   Especially in monochrome or muted color palettes to
                stitch precision with no visible knots, thread ends, or   highlight craftsmanship.
                backing.
                                                                      4  Motifs
                It’s  a  completely  reversible  and  seamless  form  of   Intricate paisleys, chinar leaves, floral vines.
                embroidery — a true test of artisan mastery.
                                                                      Usually symmetrical or mirrored designs that suit the
                Features of dual sided shawl                          double-sided style.
                1  Stitching precision
                                                                      Time & effort
                Done entirely by hand with a very fine needle.
                                                                      A fully Duwaluth Sozni shawl can take 6 months to over
                The artisan must mirror each stitch one mistake and the   a year to complete.
                symmetry breaks.                                      Often requires two artisans: one starts the embroidery

                2  No backside                                        and another checks or completes it for consistency.
                There’s no “wrong” side both are equally beautiful.   These are often heirloom or luxury pieces, highly valued
                                                                      and collectible.
                No loose threads or knots are visible the finish is flawless.

                                   H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58              57

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