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Page 75 - HAND EMBROIDERY ARTISAN_TT
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    Handicrafts & Carpets                              Related Theory for Exercise 1.12.67-71
                Hand Embroidery Artisan - GI Tagging

                GI tagging

                Objectives: At the end of this lesson you shall be able to
                •  state about GI tagging
                •  explain historical background of GI tagging
                •  state the significance of GI tagging.

                The  following  is  a  Quality  Manual  for  enforcing  the   iii  The Sozani stitch can be simple, continuous line or a
                ‘Kashmir Sozani’ GI. Kashmir Sozani has been registered   diamond shaped outline used for petals and f lowers.
                under the Geographical Indications (GI) of Goods Act of   It can also be used in filling up of a motif. It always
                India, having GI No. 48, Certificate No. 98 in the Class of   has a reinforcing stitch.
                Goods 26 as of the date 19th January 2006. The GI Act   iv  The Sozani stitch lends a delicacy to the overall
                has the provision for geographically specific handicrafts   embroidery and uniformity on both sides of the fabric.
                to be registered under the Act. The registration is an
                acknowledgement of the fact that  a given handicraft   v  The  sozani  stitch  lends  a  delicacy  to  the  overall
                is  unique  and  is  produced  in  a  particular  area,  with   embroidery and uniformity on both sides of the fabric.
                traditional knowledge and skills that are special to a   vi  The most dominant motif in Sozani Embroidery is the
                region. The effect of the registration is that the craft in   ‘buti’, which is a floral or Almond motif with a bent tip.
                question is accorded legal protection in the market place.   vii  Sozani Embroidery has a rich colour spectrum and
                No manufacturer, other than those recognized by the     exquisite  depicting  natural  flora  and  fauna  of  the
                registration may claim to produce that particular handicraft   Kashmir Valley. Popular motifs include the Chinar
                or sell it under the name recognized by the registration.   leaf and Cypress tree, Almond, Grapes, Pomegranate
                TAHAFUZ, a society of Kashmiri artisans, registered     and Cotton seeds, and flowers like the Iris, Narcissus,
                under the J&K Socities Act and bearing Registration     Lotus, Daffodil, Pansy, Lily and Rose; Geometrical
                No. 5611 S/ 2007, are the “Registered Proprietors” of   themes like octagonal phanus, Dontavot and Ag.
                Kashmir  Pashmina. This  Quality  Mannual  intends  to
                detail out all necessary aspects in terms of standards   Specification of GI tagging
                and benchmarks, methods, procedures, etc. that shall   a  Physical appearance & dimensions
                provide the reference for ensuring proper enforcement,      Shape - Circular with Serated Edges
                implementation and use of the Kashmir Sozani GI after
                due testing and certifiction in a commercial context.     Size diameter 2.5 centimetres
                The “Kashmir Sozani” is a registered GI (Geographical   b  Overt text and visual
                Indication), having No. 48 and Certificate No. 98 in the      Kashmiri sozani
                Classes of Goods 26 in respect of Sozani embroidery      Registered GI logo
                performed  on  different Apparels  fabrics  as  on  19th
                January 2006. As a title “Kashmir Sozani” cannot be      Certified genuine
                used other than those subscribing to the specification      Unique number
                regarding process and finished goods other than those
                registred as the “Kashmir Sozani” GI. The Specifications   c  Convert text
                for “Kashmir Sozani” as registered under the GI are:     Registered GI
                i  Fine  Needlework  on  various  fabrics,  done  by  a      100% hand embroidered
                   Sozankar employing predominantly the Sozani Stitch,   d  Care and handling
                   Darn Stitch and Stem Stitch using silk and viscose
                   yarns. Buttonhole stitch, Herring bone stitch, Chain      The Label can be flat ironed from the reverse side
                   stitch, Satin Stitch and Knot stitches are also used,   only, upto a  maximum temperature of 60 Degrees
                   though in limited proportions.                       Centigrade.  The  SFAL  cannot  be  ironed  using
                ii  The Sozani stitch is a fine couching stitch with a   calendaring roller
                   reinforcing stitch laid over a basic stitch.          The Label is not resistant to dyeing.
                Marketing
                Objectives: At the end of this lesson you shall be able to
                •  state about marketing
                •  state the purpose of marketing
                •  state the types of marketing
                •  state the 4ps of marketing.

                •  Definition: Marketing is the activity, set of institutions,   and exchanging offerings that have value for
                   and processes for creating, communicating, delivering,   customers, clients, partners, and society at large.
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