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Page 69 - HAND EMBROIDERY ARTISAN_TT
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    Problem                                               Train artisans on needle selection depending on fabric
                Poor-grade fabric affects needlework quality. It may be:  thickness and thread type.
                Too loose or too tight in weave                       5  Raw material price fluctuations
                Susceptible to tearing or pilling                     Problem
                Fake pashmina (blends with viscose or polyester)      Prices of wool, Pashmina, and threads can rise sharply,
                Solutions                                             affecting cost of production.
                Use authentic, GI-tagged Pashmina from trusted sources   Solutions
                (e.g., Ladakh or Kani Pashmina suppliers).            Government or NGO-backed raw material subsidies or
                Educate artisans and buyers to identify pure base fabrics.  co-operatives can help.
                Standardize  sourcing  through  government-supported   Encourage group sourcing to buy in bulk and get better
                raw material banks.                                   prices.
                2  Poor-quality embroidery threads                    Teach artisans basic inventory and cost management.
                Problem: Low-grade or synthetic threads:              6  Storage issues (Humidity, Moths, etc.)
                Break easily                                          Problem
                Lose color                                            Natural fibers (especially wool and Pashmina) are prone
                Don’t bond well with natural fabrics                  to moth damage, mildew, and moisture absorption.

                Solutions                                             Solutions
                Use high-quality cotton, silk, or zari threads from trusted   Store in cool, dry spaces, with moth repellents (like cedar
                suppliers.                                            or neem sachets).
                Invest in pre-dyed, colorfast threads (especially for Sozni,   Use muslin or cotton cloth wrapping — never plastic.
                where delicacy matters).
                Promote the use of natural dyes for sustainability.   Introduce seasonal raw material audits to keep inventory
                                                                      safe.
                3  Color fading & dye irregularity
                Problem                                               7  Lack of raw material standardization
                Uneven dyeing of fabric or threads leads to patchy colors   Problem
                and poor finishing.                                   Inconsistent  material  quality  from  different  vendors
                Solutions                                             causes uneven end results.
                Encourage use of natural and azo-free dyes.           Solutions
                Create standardized color recipes for traditional shawl   Create a Raw Material Quality Checklist for artisans and
                colors (rust, indigo, off-white, etc.).               workshops.
                Provide training to dyers and artisans on proper dyeing   Establish local quality control labs (even mobile ones) to
                techniques.                                           test fiber/thread quality.
                4  Inconsistent needle quality                        Link  artisans  directly  with  certified,  ethical  suppliers
                Problem                                               through craft councils or apps.
                Low-quality or mismatched needles lead to:            Bonus
                Fabric tears                                          Solutions already in progress
                Uneven stitches                                       Craftmark, GI tagging, and SEWA-style co-operatives

                Frustrated artisans!                                  are helping in raw material verification and supply chains.
                Solutions                                             Platforms like loom crafts, Okhai, and Tribes India now
                Distribute  standardized  embroidery  kits  (with  proper   give artisans direct sourcing + selling power.
                Sozni, Aari, Crewel needles).
                Direct marketing and its advantages
                Objectives: At the end of this lesson you shall be able to
                •  explain direct marketing
                •  state the advantages of direct marketing.

                What is direct marketing in sozni embroidery?         This can happen via
                Direct marketing means artisans or producers sell their   Local exhibitions or haats
                products directly to customers without intermediaries like   Online platforms (Instagram, Etsy, websites)
                wholesalers, agents, or retail shops.
                                   H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58              59

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