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    2  Economic development and cultural change             •  Social mobility: Economic factors can impact
                                                                      social mobility, with cultural factors also playing
              •  Globalization: Economic globalization can lead
                to increased cultural exchange and interaction,       a role in how individuals navigate different social
                shaping consumer behavior and business                strata.
                strategies worldwide.                              •  Cultural heritage: Cultural heritage is often funded
                                                                      by money paid by visitors, and it is important to
              •  Tourism: Cultural tourism can generate revenue,      ensure that money is reinvested in cultural heritage
                create employment, and promote infrastructural        and to prevent fraud.
                development, contributing to economic growth.
              •  Education and skills: Economic development        •  Cultural  interaction:  The  rising  scope  and
                                                                      intensity of interaction between culturally polarized
                often  leads  to  higher  levels  of  education  and   populations in a variety of political contexts has led
                training,  which  can  have  both  economic  and      to the emergence of a growing body of research
                cultural impacts.
                                                                      on the reciprocal relationship between cultural
              •  Income and wealth distribution:  Economic            interaction and economic development.
                policies and outcomes can affect the distribution
                of income and wealth, which in turn can influence
                cultural practices and social structures.
           Economic benefits of GI tagging for textile

           Objectives: At the end of this lesson you shall be able to
           •  explain the economic benefits of GI tagging
           •  explain the preservation of cultural heritage of products.

           Economic benefits of GI (Geographical Indication)    5  Boost to local economy
           tagging for textile
                                                                   •  As  demand  rises,  local  businesses,  weavers,
           Geographical Indication (GI) tagging provides a wide       dyers, and sellers benefit.
           range of economic advantages for the textile sector,    •  Encourages local entrepreneurship and
           especially traditional and regional textile crafts like Sozni   strengthens rural economies.
           embroidery, Kani shawls, Banarasi sarees, Pashmina,
           etc. Below are the key economic benefits:            6  Promotion through Government and NGOs
           1  Market premium and better pricing                    •  GI-tagged textiles often receive marketing and
                                                                      promotional support from government bodies,
              •  GI-tagged products often command higher prices       NGOs, and international trade fairs.
                due to their authenticity and uniqueness.
                                                                   •  Subsidies,  training,  and  capacity  building  also
              •  Consumers are willing to pay more for genuine,       enhance the quality and market reach.
                certified items, benefiting artisans and producers.
                                                                7  Tourism and cultural heritage promotion
           2  Protection from duplication
                                                                   •  GI products attract cultural tourism, boosting allied
             •  GI  tags protect traditional textiles from cheap      sectors like hospitality, retail, and handicrafts.
                imitations and fake reproductions.
                                                                   •  Creates economic incentives to maintain traditional
             •  This preserves the brand value and ensures only       practices.
                the rightful producers benefit economically.
                                                                8  Brand identity and competitive advantage
           3  Export potential and global recognition
                                                                   •  GI gives textile products a distinct brand identity.
             •  GI tagging boosts international recognition of the
                product.                                           •  This creates a competitive edge in both domestic
                                                                      and international markets.
             •  Increases exports by assuring buyers of quality
                and origin, leading to foreign exchange earnings.  Preservation of cultural heritage of a product (textile
                                                                focus)
           4  Sustainable livelihood for artisans
                                                                The preservation of cultural heritage in productsespecially
             •  GI recognition leads to increased demand,       in textiles like Sozni embroidery, Kani shawls, Banarasi
                providing steady income and encouraging younger   sarees, Pashmina, etc is crucial for maintaining the
                generations to pursue the craft.
                                                                identity, history, and traditional knowledge of communities.
             •  Helps in revival of dying arts and promotes rural   Here’s how it can be understood and achieved:
                employment.

           56                H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58

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