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    •  Purpose: The primary purpose of marketing is to   •  Search  Engine  Marketing  (SEM):  Using  paid
              attract consumers to a brand through messaging,      advertising on search engines to increase website
              ultimately leading to increased sales and brand      visibility and traffic.
              loyalty.                                          •  Social media marketing:  Using  social  media
           Key elements                                            platforms  to  build  brand  awareness,  engage  with
                                                                   customers, and drive traffic to websites.
           •  Understanding the market: Conducting market
              research and analysis to understand customer needs,   •  Content marketing:  Creating and distributing
              preferences, and behaviors.                          valuable, relevant, and engaging content to attract
           •  Developing a marketing strategy: Creating a plan     and retain a target audience.
              that outlines how to reach the target audience and   •  Email marketing: Sending targeted email campaigns
              achieve marketing goals.                             to promote products, services, or events.
           •  Creating compelling messaging: Crafting messages   •  Influencer marketing: Collaborating with influential
              that resonate with the target audience and highlight   individuals to promote products or services to their
              the value proposition of the product or service.     followers:
           •  Choosing the right channels: Selecting the most   •  Affiliate marketing: Partnering with individuals or
              effective channels to reach the target audience, such   websites to promote products and earn a commission
              as advertising, social media, email marketing, or    for each sale generated.
              content marketing.
                                                                •  Video marketing: Using video content to promote
           •  Building relationships: Engaging with customers      products or services.
              and building long-term relationships to foster loyalty   Traditional marketing
              and advocacy.
                                                                •  Outbound marketing:  Actively reaching out
           Examples of marketing activities
                                                                   to  potential  customers  through  methods  like
           •  Advertising: Promoting products or services through   telemarketing, direct mail, and display ads.
              various media channels.
                                                                •  Inbound marketing: Focusing on attracting
           •  Sales: Engaging in direct interactions with customers   customers by providing valuable content and
              to drive sales.                                      resources.
           •  Public relations: Building and maintaining a positive   •  Advertising: Using paid advertising channels like
              public image for the brand.                          print, radio, and television to promote products or
                                                                   services.
           •  Content marketing:  Creating and distributing
              valuable content to attract and engage the target   •  Guerrilla marketing: Using unconventional and low-
              audience.                                            cost tactics to create buzz and engage with target
           •  Social media marketing:  Using  social  media        audiences.
              platforms to connect with customers and build brand   •  Product marketing: Focusing on promoting and
              awareness.                                           selling specific products or product lines.
           Types of marketing                                   •  Brand  marketing:  Focusing  on  building  and
                                                                   managing a brand’s image and reputation.
           Marketing encompasses various strategies and tactics,
           including digital marketing (SEO, SEM, social media),   The 4 Ps of marketing
           content  marketing,  inbound/outbound  marketing,    •  Product: The goods or services offered to customers.
           influencer marketing, affiliate marketing, and more, each
           with  unique  approaches  to  reach  and  engage  target   •  Price:  The cost of the product or service to the
           audiences.                                              customer.
           Here’s a more detailed breakdown of different types of   •  Place:  How  and  where  the  product  or  service  is
           marketing:                                              distributed to customers.
           Digital marketing                                    •  Promotion: The activities used to communicate the
                                                                   value of the product or service to customers.
           •  Search Engine Optimization (SEO):  Optimizing
              website content and structure to rank higher in search
              engine results pages (SERPs) for relevant keywords.

           66                H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.12.67-71

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