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Page 62 - HAND EMBROIDERY ARTISAN_TT
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    2  Black & Maroon with White (Traditional Contrast)  Traditional color combinations
              •  Black base with                                1  Red and Black

                -  Off-white                                       •  Symbol of royalty and contrast.
                -  Maroon                                          •  Often used on white or cream shawls.
                -  Mustard yellow or rust                       2  Maroon and Mustard
                •   Used in: Ceremonial shawls, winter wraps       •  Warm, earthy tones representing Kashmiri autumn.
           3  Indigo & Saffron (Cultural depth)                    •  Perfect for pashmina shawls and stoles.

              •  Neel (indigo) base with                        3  White and Gold
                -  Kesar (saffron)                                 •  Used on pastel or darker backgrounds.
                -  Green                                           •  Reflects elegance and grace.
                -  White                                        4  Green and Blue

              •   Symbolism: Kashmir’s natural landscape sky,      •  Inspired by Kashmir’s landscape chinars, lakes,
                fields, saffron flowers                               and gardens.
           4  Green & White (Spiritual Harmony)                    •  Often used in floral and leafy motifs.
             •  Bottle green or leaf green base with            5  Rust and Olive

                -  White                                           •  Natural tones, giving a rustic, traditional appeal.
                -  Beige                                        6  Pink and Purple
                -  Brown or rust                                   •  Bright  yet  soft  used  in  women’s  shawls  and
                                                                      dupattas.
              •   Symbolism:  Peace,  devotion,  harmony  with
                nature                                             •  Often used in modern adaptations.
           5  Cream & Multi-color Floral (Cultural Craftsmanship)  Base fabric colors and matching embroidery
             •  Ivory or off-white pashmina with                  Base color           Embroidery colors
                -  Red                                           White/Cream    Maroon, Black, Gold, Blue
                -  Green                                         Black          White, Gold, Rust, Green

                -  Orange                                        Grey           Pink, Red, Silver
                                                                 Beige/Tan      Brown, Olive, Deep Red
                -  Blue
                                                                 Navy Blue      Sky Blue, White, Silver, Gold
              •   Used  in:  Everyday  wear  with  festive  touch,
                showcases rich handwork                          Pastels        Maroon, Dark Green, Golden Yellow
           Cultural color themes by occasion                    Modern/contemporary combinations
                                                                •  Teal with Peach or Coral
              Occasion          Color palette example
            Weddings       Red, maroon, gold, green             •  Lavender with Silver or Purple
            Festivals      Yellow, saffron, white, indigo       •  Dusty Rose with Grey
            Winter shawls  Brown, beige, rust, khaki            •  Turquoise with Mustard
            Spiritual events White, green, grey, ash blue
           Marketing chain from weaver to customer

           Objectives: At the end of this lesson you shall be able to
           •  Know about the marketing chain of sozni shawl from weaver to customer
           •  Weaver naqaash artisan washer man broker dealer retailer exporter customer.
           The marketing chain of Sozni embroidery (from weaver/  1  Artisan/Weaver (weaves the fabric) (Fig 1)
           artisan to customer) involves several intermediaries and   •  Role: weaves the fabric for embroidery
           stages that influence both the value of the product and the
           income of the artisan. Here is a step-by-step breakdown   •  Challenges: Often receives low wages, limited
           of the Sozni marketing chain:                              market access, and lacks bargaining power.

                                                                   •  Sells to: Master artisan, contractor, or cooperative.

           52                H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58

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